Choose the Hard Way X Beyond the Peloton: Pro Cycling and Data-Driven Performance with Patrick Broe/ Lanterne Rouge 

Andrew Vontz of Choose the Hard Way and Spencer Martin of Beyond the Peloton talk with Patrick Broe about high performance, team dynamics and race strategy inside the professional peloton.

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Patrick and his business and creative partner Benji Naesen have turned Laterne Rouge into one of the biggest and most highly regarded pro cycling commentary and analysis podcasts and YouTube channels. 

Patrick Broe / Lanterne Rouge.

They also work as strategic consultants for Jumbo-Visma, the best team in pro cycling and the winners of the 2023 Tour de France. Patrick practiced law before shifting his focus to cycling. He’s analyzed thousands of hours of pro cycling race finishes and has unique insights into high performance, team dynamics and what it takes to win at the highest levels of sport. 

We recorded this conversation as a shared episode for both Choose the Hard Way and Beyond the Peloton, a podcast with in-depth pro cycling race previews, analysis, and rankings, hosted by Spencer Martin. You can find the podcast and subscribe to Spencer’s newsletter at www.beyondthepelotonblog.com.

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This episode is part of Life Cycles, a series of episodes about how bikes change people and the world. Different people find different ways to seek and create change within themselves, their community and the world; for me, it has been cycling. The power of hearing these stories inspires people to reach beyond what is possible in life.


If you enjoy this episode, please give it a five-star rating on Spotify or Apple podcasts, subscribe and forward it to a friend who likes doing hard things, and sign up for the newsletter. 

Email choosethehardway@gmail.com or DM @hardwaypod on Twitter or Instagram to suggest a guest or be in touch.

Choose the Hard Way is the podcast where guests share stories about how doing hard things build stronger, more resilient humans, learn more at www.choosethehardway.com.

If you’re new to the show, I’ve spent more than 25 years telling and shaping the stories of the world’s top performers, brands and businesses. I’ve held executive and senior leadership roles at the social network for athletes Strava and the human performance company TRX and my byline has appeared in outlets like Rolling Stone, Outside magazine, The Los Angeles Times and more.

Today I advise and consult with businesses and nonprofits on high-impact storytelling strategies and I coach leaders to become high-performance communicators. If you’d like to work with me, DM @hardwaypod or reach out to choosethehardway@gmail.com

In This Episode:

Lantern Rouge Website | Twitter | YouTube | Instagram | Podcast

Patrick Broe LinkedIn

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Andrew Vontz LinkedIn

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Choose The Hard Way is a Palm Tree Pod Co. production 

Andrew VontzEpisode 63